Jenny Calvert Coaching
I worked with Jenny to build a custom branding guide and website to highlight her work as a coach. We leaned into natural elements balanced with healthy structure, reminiscent of how she coaches.
What’s the vibe?
We leaned into natural elements with Jenny’s mood board, focusing on that grounding feeling you have after a walk in nature.
Organic
Movement
Neutral
Custom illustrations to convey Jenny’s philosophy
Utilizing AI, we collaborated to bring Jenny’s words to life with simple, yet powerful imagery.
“I would absolutely recommend Zoe. The process is structured enough that it's efficient, but fluid enough that it does the creative and design process justice. Zoe is a wonderful partner that really focuses on understanding the tone, emotion and feeling you're going for and designing to achieve just that. She's creative, curious and patient. It's been such a joy and I'm so thrilled with the redesign!”
— Jenny Calvert